establishing a clear direction
Strategic Services
Designed To Make The Extraordinary happen.
Through a series of virtual, interactive workshops, Paul’s leadership style quickly draws out differing opinions to achieve alignment. Using the latest in collaboration tools, he facilitates, in real time, your brand’s unique DNA, differentiators, vision and voice. You’ll be in awe of how he will quickly build consensus from indecision and confusion to clarity and confidence.
- Unite your leadership team
- Achieve business and brand alignment
- Discover “the big idea”
- Define your points of difference
- Identify like-minded communities
Building A Strategic Framework
An Inside-Out First Approach To Your Brand’s Development Is Imperative
Paul creates a strategic brand framework that aligns with your business goals and creates a high degree of cohesion for your master brand. The purpose of the framework is to articulate your culture; define your brand’s meaning and message; and communicate your brand clearly so it’s easy to understand.
- Clarify purpose and vision
- Frame core values
- Define who, what, how
- Claim brand position
- Define the personality
- Know your archetype
- Craft attributes
Define your verbal identity
A verbal identity to distinguish your voice truly differentiate you from others.
Most brands don’t think about what their brand sounds like when it speaks. This is the articulation of your brand through the use of language, expressed through words. Serious or playful? Respectful or irreverent? Enthusiastic or matter-of-fact? Paul will help you establish verbal pillars and guidelines to give you the words and personality you’re missing.
- Define tone of voice
- Craft persona
- Write brand story
- Create messaging kit
- Draft key copy
- Deliver voice guidelines
Designing your Visual Language
A visual toolkit to create your total brand experience.
We’ll develop a comprehensive visual identity system to reflect the brand’s strategic objectives, distinguish the brand among others, and bring the brand concept to life.
- Develop your creative brief
- Develop style boards
- Define art direction
- Design brand identity
- Create graphic elements
- Develop brand guide
Launch & Rollout
Oversee the execution of all brand initiatives through to launch.
Paul will work with you to implement and coordinate all aspects of tactical initiatives to ensure smooth activation and alignment to the integrity of your brand. If needed, Paul can stay on as a brand guardian to help you unfold your new brand effectively.
- Rollout plan
- Steer internal launch
- Operationalize the brand
- Drive key launch efforts
- Lead external/internal teams
- Deliver ongoing assets
Capabilities
Culture
- Workshops
- Purpose
- Mission
- Vision
- Values
- Diversity, Equity & Inclusion
- Strategic Alignment
- Innovation
- Strategies
Strategy
- Brand Positioning
- Brand Architecture
- Idea Worth Building
- Brand Story
- Brand Archetype
- Market & Trend Analysis
- Social Media
- SEO Strategy
- Customer Journey
Identity
- Tone of Voice
- Messaging
- Look & Feel
- Brand System
- Logo Design
- Brand Guidelines
- Art Direction
Activation
- Rollout Strategy
- Launch Plan
- Campaign
- Development
- Visual Assets
- Brand Installation
- Paid Media
- Earned Media
- Podcast
- Blogs
- Website
- UI/UX
- Video
